You have just arrived at the most important part of your entire affiliate business. Yes, I know some of you haven’t started yet. And I know you really want to get going!
Wrapping up the necessary preparation work before you begin “doing business” on the Net will, of course, delay your grand opening. But it’s important that you take your time to prepare well now. Then there’ll be nothing to repair or repeat once you launch. You’ll just roar ahead!
Most people fail in any business because they don’t plan adequately. That’s three times as true for an Internet business and five times as true for what you are about to do. Here’s why...
If you pick the wrong concept, if you develop the wrong topics, if you pick the wrong affiliate programs... you’ll get the wrong results. So many small businesses fail to start at the beginning with Content. Instead, they start at the end with Monetization. They spend time and energy setting up a shopping cart and a merchant account or some other way of “collecting the money.” That’s putting the (shopping) cart before the e-horse of traffic.
The hardest part, where 98% of small businesses fail, is in attracting Traffic, the visitors who convert into income. Yet many start with the cash register! You are embarking upon a truly rewarding journey. Have no doubts -- this is “winnable” e-commerce. It’s totally under your control. What you are about to read is likely a radical departure from what you have been doing. Take your time and read carefully.
